The Impact of Digital Media on Promoting Entrepreneurship Among Women: A Study of Lapai Local Government Area, Niger State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
In recent years, digital media has emerged as a powerful tool for promoting entrepreneurship, especially among women in rural areas. The rise of platforms such as Facebook, Instagram, LinkedIn, and various e-commerce websites has provided women with opportunities to showcase their products, access a broader market, and connect with potential customers and business partners. In Lapai Local Government Area (LGA) of Niger State, women entrepreneurs are increasingly using digital media to promote their businesses and overcome traditional barriers to entrepreneurship, such as limited access to finance, information, and networks. This study aims to explore how digital media has impacted the entrepreneurship landscape for women in Lapai, examining how these platforms facilitate business growth, increase visibility, and empower women in the entrepreneurial space.
1.2 Statement of the Problem
While digital media holds great promise for promoting women entrepreneurship, the extent of its impact in rural areas like Lapai LGA remains under-researched. Many women in these areas still face challenges such as limited digital literacy, poor internet connectivity, and lack of access to resources that could enable them to effectively leverage digital media for business purposes. This study seeks to assess how digital media has been used by women entrepreneurs in Lapai, evaluating the benefits and limitations of these platforms in fostering business growth and economic empowerment.
1.3 Objectives of the Study
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To assess the role of digital media in promoting entrepreneurship among women in Lapai LGA.
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To evaluate how digital media platforms contribute to business growth and visibility for women entrepreneurs in Lapai.
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To identify the challenges faced by women entrepreneurs in Lapai when using digital media for business purposes.
1.4 Research Questions
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How has digital media contributed to promoting entrepreneurship among women in Lapai LGA?
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What types of digital media platforms are most used by women entrepreneurs in Lapai?
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What challenges do women entrepreneurs face when using digital media for business promotion in Lapai?
1.5 Research Hypotheses
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Digital media has a significant positive impact on promoting entrepreneurship among women in Lapai LGA.
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Women entrepreneurs who use digital media platforms experience greater business growth and visibility.
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Women entrepreneurs in Lapai face challenges such as limited digital literacy and poor internet access when using digital media for business promotion.
1.6 Significance of the Study
This study will provide insights into the role of digital media in empowering women entrepreneurs in rural Nigeria. The findings will be useful for policymakers, NGOs, and business development organizations interested in promoting women entrepreneurship through digital platforms. Additionally, the study will contribute to the understanding of how digital media can be used to overcome traditional barriers to business growth in rural areas.
1.7 Scope and Limitations of the Study
The study will focus on women entrepreneurs in Lapai LGA, Niger State, and will not address entrepreneurship in other regions or the broader impact of digital media on men. Limitations include challenges in measuring the precise impact of digital media on business outcomes and potential biases in women’s self-reporting of business success.
1.8 Operational Definition of Terms
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Digital Media: Platforms such as social media, websites, and online marketplaces that facilitate communication and business promotion.
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Entrepreneurship: The process of starting, managing, and growing a business to meet market needs and generate profit.
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Empowerment: The process of gaining control over resources, decision-making, and opportunities to improve one’s life and circumstances.
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